De-duplication

This is an integrated feature of the ESP data process, the data is scanned to find duplicate records for removal. This process saves money and improves the professionalism of the mailing campaign. Data can be de-duplicated to various requirements.

  • First Name, Surname and Address
  • Loose Full Name and Address
  • Surname and Address
  • Organisation and Address
  • Address Only

 

Our software matches and compares fields within the address records identifying possible duplicates. Once these duplicates have been identified they can be removed prior to mailing. Name and address cleaning and matching to the Royal Mail postal address file (PAF), this process not only improves the delivery of your mail piece, but saves you money. The address verification process compares the address data against the details of the UK’s 29+ million business and residential addresses to which mail can be delivered to. The process compares the individual elements of the address to the PAF and corrects as required.